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A great formula to used to introduce yourself or company is called the Present-Past-Future formula. So, first you start with the present—where you are right now. Then, next go into the past—a little bit about the experiences you’ve/company has had and the skills you gained at the previous position. Finally, finish with the future—why you are really excited for this particular opportunity/ what are your company plans in the future.
An example:
If someone asked, “tell me about yourself,”:
Response:
“Well, I’m currently an account executive at Smith, where I handle our top performing client. Before that, I worked at an agency where I was on three different major national healthcare brands. And while I really enjoyed the work that I did, I’d love the chance to dig in much deeper with one specific healthcare company, which is why I’m so excited about this opportunity with Metro Health Center.”
Remember throughout your answer to focus on the experiences and skills that are going to be most relevant for the hiring manager/ client when they’re thinking about this particular position/ or buying your product or service. Don’t be afraid to relax a little bit, tell stories—the hiring manager already has your resume/ the Client already knows about your product so they just want more detail.
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